Press Kit
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Everything you need to write about Siply — fact sheet, founder bio, press release, and downloadable brand assets.
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Includes this press release, fact sheet, logos, app icon, screenshots, and founder headshot.
Download Press Kit (ZIP)About Siply
Siply is a mindful drinking companion for iOS and Android, built for people who don't want to quit drinking but want a healthier relationship with alcohol. During a session, the app estimates blood alcohol content in real time using the medically grounded Widmark formula, tracks drinks, spend, and hydration, and offers brief reflection moments before each drink. The morning after, Claude AI generates a private, personalized recap of the night — what was consumed, how the user felt, what their body likely went through. Each month, those recaps assemble into an editorial-style "magazine" that surfaces patterns and progress.
Founded by Marlon Hall — a 30-year veteran of the New York hospitality industry — Siply is built on the belief that awareness, not restriction, is what changes behavior.
Fact Sheet
Key Features
- Real-time BAC estimation using the Widmark formula
- AI-written morning-after session recaps powered by Claude
- Monthly magazine with editorial covers and pattern recognition
- Reflection moments — a brief mindful pause before each logged drink
- Hydration and spend tracking
- Anonymous accounts — no email or password required
- Privacy-first architecture with row-level security
Press Release
For Immediate Release
Siply Launches a Mindful Drinking App That Replaces Streak Counters With Honest Mirrors
The new iOS and Android app uses real-time BAC estimation and AI-written recaps to help people drink with awareness — without going sober.
NEW YORK — September 29, 2025 — Siply, a new mobile app for mindful drinking, launched today on iOS and Android. Unlike sobriety apps built around streaks and abstinence, Siply is designed for the much larger group of people who don't plan to quit — but want to drink with intention rather than autopilot.
The app estimates blood alcohol content in real time using the medically grounded Widmark formula, tracks drinks, spend, and hydration during a session, and prompts users with a brief reflection moment before each drink. The morning after, Claude AI writes a private, personalized narrative of the night — not a dashboard, but a paragraph: what was consumed, how the user felt, what their body likely went through. Over a month, those recaps assemble into an editorial-style "magazine" that surfaces patterns the user might otherwise miss.
Founder Marlon Hall spent more than 30 years in the New York hospitality industry — behind the bar and in front of it.
Siply is free to download. Premium features — including the monthly magazine, advanced insights, and AI narratives — are available for $4.99 per month or $39.99 per year. The app uses anonymous accounts by default; no email or password is required.
Siply is available now on the App Store and Google Play.
About the Founder
Marlon Hall is the founder of Siply. He spent more than 30 years in the New York hospitality industry as a bartender, Beverage Manager, and General Manager at venues including the Empire State Building's State Grill and Bar. Marlon built Siply out of his own experience on both sides of the bar — the reactive drinking, the guilt cycles, the autopilot — and the long, private process of figuring out what actually changed his relationship with alcohol. He believes the future of behavior change isn't restriction or shame. It's better mirrors.
FAQ
Is Siply a medical or sobriety app?
No. Siply is a mindfulness and tracking tool. The BAC estimate is for educational purposes only and is not medical advice. Users who want clinical support are encouraged to seek it.
How is the BAC calculated?
Using the Widmark formula, the same formula used in forensic and academic contexts. It accounts for body weight, sex, drinks consumed (with ABV and volume), and time elapsed. Estimates are not a substitute for a breathalyzer.
Is Siply private?
Yes. Accounts are anonymous by default — no email or password. All data is stored encrypted, and the database uses row-level security so users can only access their own records. Siply does not sell or share user data.
Who is Siply for?
Anyone who wants to be more aware of their drinking — without quitting. Most users are people who suspect they drink slightly more than they'd like and want a non-judgmental way to see the picture clearly.
Why AI narratives instead of charts?
Because most people don't change behavior from a bar chart. A short, honest paragraph — "you had two drinks on an empty stomach and slept poorly" — is more memorable than a graph and more humane than a streak counter.
How does Siply make money?
Through an optional premium subscription ($4.99/month or $39.99/year). Core tracking is free.